Which One Are You? Formal or Quirky? Let's See Your Personality.

Berthold Spring/Summer 2013 Collection

We have to agree that men's fashion is changed a bit more slowly than women's fashion for the past few centuries, but no doubt that it will still growing fairly and quickly. As well as women, men also have a passion to show more about themselves. Fashion is one of the determinants on how people will see and give values to somebody by giving a different images and put a standard to every single appearances they made. The need to look good is growing faster with the availability and ability of resources of fashion in which used to explore the hiding attributes. Willing to explore is coming from the inner understanding on how somebody wants to show about their personality. Yes, fashion is about personality. It's not about how people will judge the way you're showing your "collection" but how you will manage the needs to make people understand the way you're showing the personality. Some people will need to think so hard about their images but one thing for sure when you can understand enough about yourself, that's the moment where you will find the beauty of exploring your personality.

source: 25dollarvintage.blogspot.com

Let's stop the crap and start going with what all this about because talking about fashion and personal attributes need a whole lifetime to explain. The history records that men's everyday shirt has changed from the last century. All we see right now is the result of development and the output of creativity. 
Wearing shirt has proven that men will look both mature and casual. Compare to t-shirt, wearing a shirt will show people that you're have a taste on looking polite, elegant, and classy. As we all can see that in every changing of season, shirt still dominant for the designer's collection. We can use it for summer or even winter with the touch and additional accessories.
From the last three years, we can see the domination of collar t-shirt for the men's fashion. Pioneered by Fred Perry and Lacoste's collections, men tend to show their image and the side of maturity from collar t-shirt. Some people might be thinking that instead of using shirt, collar t-shirt is practical. They don't have to feel stiflingly hot but the trend of using shirt is come back and start to dominant the fashion market.
Instead of using high-end designer's collection for shirt in which not everybody can afford to buy, men need to be smart on choosing. There are several great shirt collection from reputable retail companies they can possibly consider. A few retail stores to consider are Zara, Topman, Pull and Bear, Lacoste, H.E by Mango, etc.

ZARA Shirt Collection

Let's see and compare two well-known retailers for men's shirt which are Zara and Topman. Start with Zara. Every retailer has put a segmentation for their products by communicating through the design. Zara target market is young, price-conscious, and highly sensitive to the latest fashion trends, They have an advantage over traditional retailers because they do not define their target by segmenting ages and lifestyle giving them a much broader market.
Zara is giving more into plain colors which playing with simple design. Zara shirt collection is tend to be segmented to those who have more on formal activities and a higher level of maturity. Sometimes, simple is diverse. No doubt that when you are willing to look maturer, Zara is the answer.
The focus of consumer segmentation of Zara is very impressive, the formalwear as the key and the highlight of the whole collection. Including every possible cutting structures, Zara tries to update their shirt with more varieties, from the nature of fabrics, length of suit body, the color, the structure and so on. So if you cannot get a right fitting of a shirt from Zara, the only recommendation could offered is you have to wait and keep trying, Zara will have one style to fit your body, considering how quick and how much they update their range collections. But still, the fit of products always be the problem for Zara collection.

Topman Ankara Print Shirt Collection

Different with Zara, Topman is another retailer who offer a different style for the consumers. Based on that reason, Topman is placing their product to young age of men and have more casual or relaxing activities. The trend for plaid and striped shirt which growing lately is taken by Topman as an advantage to ensure a wide range of market positioning. It is succeed with the diverse motives and different cutting they are offering.
Laid-back outlook for Topman's shirt which is "optimistic and playful," have put a good standard for quality and design. We can use their collections for many occasions without thinking to look old-fashion or in another side, look too formal. The theme of quirky that mainly inspired their collection is a good thing for the domination in Asia's market that have a tendency to see the Korean fashion. For overall market, Topman is placing their product inspired by the performance for British men which are stylish and different.
We can conclude that both Zara and Topman have their own differences and each of them is showing different personalities. So, preferring to previous explanation, fashion is all about personality, choosing a brand is crucial. Brand positioning and segmenting for a fashion products are determined the values of yourself into the environment. Which is your choice? Formal look for certain occasion or quirky and casual one? Only you can decide.